So long to a wonderful century+ long tradition... Sad.
Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature may not be available in some browsers.
Is it true that, per legislation, UW and WSU split sports revenue like TV deals, etc. 50/50?
"We have yet to see firm numbers on the media deal proposed by the Pac-12 and what is being offered by the Big Ten but it seems safe to say that the B1G will be able to offer the higher number even with additional travel costs considered. That becomes extra important because the Huskies are about to see a bump in their debt-service payments that were postponed during the pandemic and the proposed Pac-12 deal may not have been enough to cover them."
Can't pay the debt bills on Pac 12 money...
![]()
That’s no funMaybe WSU could now reorient itself towards education?![]()
This is hot off the press cut and paste from my Purdue Discussion Forum - thought you PAC whatever the number is guys might be interested in one B1G perspective:
According to many reports, the Big Ten seems poised to add Washington and Oregon from the dying Pac-12, presumably at a discounted-share rate.
A few thoughts …
While I do still wonder if all this Washington and Oregon stuff might be some sort of weird shakedown of a wrecked league that doesn’t have much capacity to sweeten any pots, there does seem to be enough national media types being handed information that makes this appear real.
In which case, I don’t know what the Big Ten is doing, expanding just for the sake of expanding, throwing a lifeline to two schools who ought to be paying the Big Ten for membership at this point, not the other way around. Logic and good sense and history went out the window with all this stuff years ago.
It’s about money and TV.
Are Washington and Oregon going to compel Fox or whoever to throw so many more millions on the table that this is worthwhile for 14-16 other schools? Obviously the Duckskies would be coming in at day-old-bread prices share-wise, but the numbers still have to not just make sense for everyone, but make everyone better and richer. While this move would significantly increase the Big Ten’s chances of discovering Bigfoot before the SEC, the presumed dollars and the increased logistical pains in the ass wouldn’t seem to add up, nor would this seem like a welcomed development for your newest members in Los Angeles.
It just doesn’t add up. While disbelief must always be suspended with this topic, it is a reality that at some point, there’s a number, a ceiling that represents the difference between conference and corporation, to quote Rick Pitino about the old Big East in basketball.
There are real questions here, too, to raise on the front end.
WHAT ARE SCHOOLS GOING TO DO WITH ALL THIS MONEY?
This reeks of the Big Ten and SEC prepping for revenue sharing with their athletes, because you can only pay your coaches so much, you can only renovate your weight room so often and anyone with any working knowledge of Big Football knows this money sure as hell ain’t being spent on track and baseball and swimming and all the other sports underwritten by football, but far from paying for themselves. Olympic sports may be left to die on the vine here.
TV MONEY
Are we sure these networks throwing money around like a kid plunking down his credit card 11 drinks into his 21st-birthday outing is sustainable?
Indeed, DVR-proof live sports are appointment-viewing gold, but perhaps you’ve noticed that this is a strange time in mass media and advertising and such. I don’t know what these TV contracts say — I wish I did — but how many Peacock subscribers are gonna be needed to pay for NBC’s chunk of the billion-dollar Big Ten deal. Ask Disney about subscription projections.
This is all TiVo’s fault.
What will be funny is when these games are played and there are no traditional media there to cover them. You think the oldBergen Record — dying from a thousand Gannett cuts — is going to send their Rutgers beat guy to Eugene for a game that will end at 3 a.m. on the East Coast? I’ve done that before.
HOW DOES THIS EVEN WORK?
Does the Rose Bowl become the Big Ten title game? How the hell does scheduling work? It’s probably more workable in football with more expense, more travel and more missed class time, but basketball is gonna be a real treat now that the Big Ten’s northwestern-most city is a thousand miles closer to the Yukon Territory than it is Rutgers.
Again, Olympic sports … do baseball and softball just need to bulldoze their stadiums and play five Big Ten Tournaments at various locations and call that a season? As much as Big Ten presidents and ADs want this paper, not a one of them wants to spend it on flying their softball team to Seattle. I promise you that.
IS THE BIG TEN NOW STUCK?
Where does this end? It probably never does.
You’re now at 18 schools and that hard-ceiling number has to be right around the corner, right? Twenty seems like a reasonable projection, but so did 12.
These two schools you’re now supposedly adding, they’re not filler but they’re not game-changers, either. When a game-changer comes available, how many more can the Big Ten absorb? You know my opinion on North Carolina and my opinion mirrors that of the Big Ten, I assure you. There two Pacific Northwest additions weren’t hot commodities. They had nowhere else prestigious to go. They were desperate. Turns out the school that plays for the Apple Cup every year wasn’t thrilled about doing so on Apple+. Point is, it’s not like the SEC was going to grab these places as part of a power-consolidation, manifest-destiny sort of move. The Big Ten could gave sat back, done more work and revisited this at any time. This is the reason they sell candy at hardware stores. Because people are impulsive and the Big Ten seems to be recruiting out of the portal here: Availability is your best ability. Now you’re at 18.
What if Notre Dame needs conference cover at some point? You’re never turning them away, but this is becoming recruiting where you need available space. The gangster move here would be for Tony Pettiti to get with his NBC buddies and tell them, “The only way they’re getting Michigan, USC or Michigan State or Ohio State on their schedule is Big Ten membership. But good luck against Boston College and Stanford this year!” Obviously such a move would require those Big Ten schools to be on board. The Big Ten is apparently getting U-Dub and Oregon at a discount. That will not happen with Notre Dame, ever, and I’d imagine Ohio State and Michigan would be less than receptive to paying ND more than an equal share. (And no, I don’t think contraction ever happens, which is good news for Rutgers, who was brought into the league for outdated reasons and now serves no purpose.)
Anyhow, what a time to be alive. Realignment is perfectly analogous now to recruiting. Lots of public preening, lots of BS and transfer culture in full effect. History doesn’t matter.
You know what this is? This is one of the final scenes in “The Wire” when dumbass Cheese/Method Man says, essentially, “There’s no back in the day to this shit here. There’s no nostalgia to this. It’s just the street and the game and what happened here today.”
Then he gets shot in the head and meets the same end as the Pac-12, lying on the ground twitching.
The TV market thing makes the money...the ad revenue alone will make the broadcasters a healthy chunk of change.Interesting article Bob.
One thing I think he missed is that the Seattle metro market adds the number 12 media market to the Big 18 footprint.
It also give them the ability to broadcast football pretty much through all day on Saturdays. Hell, there are probably excess games now that hopefully someone picks up that has space to fill.
That conference seems to be a lot more savvy than the PAC 12 ever was. Maybe they can give the Dawgs and Ducks some ideas to help make up the financial gap that comes with not receiving a full media rights share.
Fox is probably extremely happy to see the PAC 12 exploded.
If just read that Florida St is researching getting a private equity firm involved in their efforts to get out of the ACC and their terrible tv deal. Things are changing very quickly.
SF
This isn't necessary true. I mean, it might be. But it's also possible to have those games on the schedule every year in this weird new conference world if the schools wanted to.Sorry just venting a bit. Sad day. The day the civil war and apple cup died. Two of my favorite college games.
As an academic these tears taste quite sweet. Delicious, in fact.The non-revenue athletic programs (aka, not football or men's basketball) are screwed by the death of the PAC-12 and the movement of UW, Oregon, USC, and UCLA to the Big-However. The PAC-12 has long had a strong history of excellence in these "Olympic" sports, but that is going to be impacted by this realignment. Their costs of travel will go through the roof (yeah, let's go to Rutgers...). Any local fan base will be unable to follow them. The time loss from classes / labs will have major impacts on the kinds of majors that they can pursue.
Both college basketball and football have acted as de-facto minor leagues to the actual pro leagues. The universities might be wise to simply spin off these two sports are "semi-pro" entities (NIL money is practically this.). Even with fat TV revenue, the economics of even football and men's basketball is sketchy unless you are a top-tier team. If football and men's basketball were gone (and their revenue, crumbs of which trickle down to the non-revenues sports), then the non-revenue sports could continue in the traditional regional conferences, but with reduced financial support (and costs).
I fully acknowledge that I'm an "academic" and the attention paid to college sports strikes me as the "tail wagging the dog". I don't see the positives of big-money athletics outweigh the downsides (scandals, excessive costs, watering down of admissions). Ultimately, the goal of an "institution of higher learning" should be education, not TV ratings and revenue.
Steve