I used to make chorizo when I lived in Austin because I couldn't find any that I liked (weird, right?). It's been a while, but I got it pretty good. I like it dry and crumbly and about a 5/10 on the spice scale. I would still make my own, but there's a guy up the road at the local Mexican market that hits the nail on the head.
Here's the recipe I started with and tweaked - I add an additional tablespoon of ancho and throw in 2 tablespoons of guajillo powder. The guajillo adds an authentic flavor and savory sweetness that I remember bringing it up a notch. I prefer making my own powders over store bought. I also don't use cayenne.
I also cut the vinegar volume in about half.
Hope this helps.
Everything I found down south was either greasy or way too spicy.100% agree with liking it more dry and crumbly.
SF