A "truck" is only one of it's forms, and they aren't targeting the traditional truck audience. Like you said it's not for them. The consumer they are targeting is going to eat it up.
I agree. I think they should do ok based on their target market. Similar to the Ford Maverick. If someone needs a real truck, they wouldn’t consider those but for everyday drivers with some needs like hauling light loads, they’ll work fine. All the trucks that used to be smaller are now bigger, so these fill that niche.
SF
