Shops newsletters, reports and... hotspotting?

mcswny

Legend
Forum Supporter
Excuse me while I crawl up onto my soap box, it's my first time here and my knees are a bit shaky.

There's a local fly shop down here that sends out really meaty, detailed weekly newsletters. For the most part they can be really informative on all the fishing things. But one thing that bothers me is they post very detailed reports of little fished creeks, rivers, blue lines and lakes. These aren't your typical shop reports where they report and name Blue Ribbon line fisheries that every one knows about (The Deschutes, Mckenzie, Crooked, etc). Those Blue Ribbon reports feel like they're meant to get people to the shop to stock up (at said fly shop) and get to the river--and that makes sense! What I'm referring to are the local rivers that have marginal fisheries at best and don't deserve the hoards of Portland descending upon them. So with that being said, are these reports an attempt to get people to get to the shop to buy stuff to get to these small spots? If so, that bums me out. Do we really need to crowd these spots to make a bit of money? And with that being said, you've already given the goose away, they don't need to come to the shop! Don't get me wrong, I don't think these rivers are going to turn into the Puget Sound during the next Pink run, but, I have never seen another angler while out in these spots. Am I gate keeeping? Maybe you think so. But I'm not shy to talk about these spots with people either, and I don't care if these shops talk about them either (it's public land after all). But MAYBE, rather than blasting their names out to an email list that they claim has thousands of subscribers (their words in last weeks email), maybe tell your in-store customers about them after they buy some flies? I get that running a Fly Shop is hard these days, but naming these spots aren't making or breaking the bottom line. The reports, photos and words are compelling stories, but as Josh said in a different thread, if you remove the name of the river/creek/lake does it make it any less compelling? Not one bit. Let's all be better (including myself).

Alright, I'm done, until someone gets defense and tells me to piss off ;)
 
Last edited by a moderator:
The owners of that shop are new. They bought it last year. Maybe they don't realize what they are doing with the detailed reports? Maybe reach out to that David dude or stop by the shop and let them know your concerns? Or post the same message on the westfly reddit, the owners are on that. Anyways, just some thoughts.
 
The owners of that shop are new. They bought it last year. Maybe they don't realize what they are doing with the detailed reports? Maybe reach out to that David dude or stop by the shop and let them know your concerns? Or post the same message on the westfly reddit, the owners are on that. Anyways, just some thoughts.
I'm sorry, but being new to fly shop ownership doesn't mean you're new to fly fishing, fisheries and *gulp* etiquette (yes, I just punched my self for saying that). Unfortunately, this has been going on for over a year, with this quote being in last weeks email.
"Many of these rivers and streams are small and cannot support a massive influx of people hammering them day after day, but we feel it is essential to at least challenge your status quo and encourage you to explore these gems in our backyard!"

But then back at it this week. Maybe they thought this weeks report could handle a massive influx of people? I'm not a fisheries biologist, but my gut tells me it can't.

I however, do appreciate your thoughts and plan to email them (assuming they don't show up here first).

Again, I also want to be clear that I am purposely leaving their name out, and would like to keep it that way. Regardless of my angst, again, I know it's hard to own/run a Fly Shop.
 
Is this the outfit?

"Many of these rivers and streams are small and cannot support a massive influx of people hammering them day after day, but we feel it is essential to at least challenge your status quo and encourage you to explore these gems in our backyard!"

:ROFLMAO:

Edit: Appears that it was. I shouldn't be so cavalier about this. I really enjoy some of the waters mentioned.
 
Last edited:
I'm sorry, but being new to fly shop ownership doesn't mean you're new to fly fishing, fisheries and *gulp* etiquette (yes, I just punched my self for saying that). Unfortunately, this has been going on for over a year, with this quote being in last weeks email.
"Many of these rivers and streams are small and cannot support a massive influx of people hammering them day after day, but we feel it is essential to at least challenge your status quo and encourage you to explore these gems in our backyard!"

But then back at it this week. Maybe they thought this weeks report could handle a massive influx of people? I'm not a fisheries biologist, but my gut tells me it can't.

I however, do appreciate your thoughts and plan to email them (assuming they don't show up here first).

Again, I also want to be clear that I am purposely leaving their name out, and would like to keep it that way. Regardless of my angst, again, I know it's hard to own/run a Fly Shop.

Yeah, it's not really an excuse.
 
Excuse me while I crawl up onto my soap box, it's my first time here and my knees are a bit shaky.

There's a local fly shop down here that sends out really meaty, detailed weekly newsletters. For the most part they can be really informative on all the fishing things. But one thing that bothers me is they post very detailed reports of little fished creeks, rivers, blue lines and lakes. These aren't your typical shop reports where they report and name Blue Ribbon line fisheries that every one knows about (The Deschutes, Mckenzie, Crooked, etc). Those Blue Ribbon reports feel like they're meant to get people to the shop to stock up (at said fly shop) and get to the river--and that makes sense! What I'm referring to are the local rivers that have marginal fisheries at best and don't deserve the hoards of Portland descending upon them. So with that being said, are these reports an attempt to get people to get to the shop to buy stuff to get to these small spots? If so, that bums me out. Do we really need to crowd these spots to make a bit of money? And with that being said, you've already given the goose away, they don't need to come to the shop! Don't get me wrong, I don't think these rivers are going to turn into the Puget Sound during the next Pink run, but, I have never seen another angler while out in these spots. Am I gate keeeping? Maybe you think so. But I'm not shy to talk about these spots with people either, and I don't care if these shops talk about them either (it's public land after all). But MAYBE, rather than blasting their names out to an email list that they claim has thousands of subscribers (their words in last weeks email), maybe tell your in-store customers about them after they buy some flies? I get that running a Fly Shop is hard these days, but naming these spots aren't making or breaking the bottom line. The reports, photos and words are compelling stories, but as Josh said in a different thread, if you remove the name of the river/creek/lake does it make it any less compelling? Not one bit. Let's all be better (including myself).

Alright, I'm done, until someone gets defense and tells me to piss off ;)
Uhg. I couldn’t agree with you more.
 
Is this the outfit?

"Many of these rivers and streams are small and cannot support a massive influx of people hammering them day after day, but we feel it is essential to at least challenge your status quo and encourage you to explore these gems in our backyard!"

:ROFLMAO:

Edit: Appears that it was. I shouldn't be so cavalier about this. I really enjoy some of the waters mentioned.

Yes, but to be clear. That quote came from the newsletter on 6/9, whereas the newsletter on 6/19 went back to it. Again, maybe the river yesterday CAN sustain getting hammered from a fisheries biologist point of view. But I'd sure hate to see that. Also, the river they wouldn't name last week? They already had an extensive report on it last year where they went into good detail on it.

I understand, I'm not screaming and yelling over here (maybe you think I am?). I'm happy to make a joke or too (this ones for you @Evan B), but also interested in having a productive conversation.
 
With the advent of the internet "Figure It Out Yourself" went down the toilet long ago and will only get worse.
Sadly, it's much easier to prostitute our fisheries for personal gain than working a real job.:(
 
Back
Top