I’m an old white guy! I like physical stores where folks can explain and show me things. I have had excellent customer service at the Lake Oswego Oregon Orvis store - their fishing advice and support has been spot on. Have a bunch of their upland and fishing clothing and so far it’s been top notch, especially when I can catch it on sale

. Really enjoy fishing my Helios 3wt and have had outstanding luck with the Mirage LT II fly reels. While I’ll shop online, my preference is still to buy local, even if it costs a bit more. Hard to beat the one on one connection with small stores/shops.