so....I have some experience in this
Back in the yeeee old yesteryear when blogs were as cool as Miles Davis, the Millsfly Blog had upwards of 6-10k hits a month and ad revenue in the tens of dollars. At one point I had more referrals to national orgs (Tu and American Rivers) than the likes of Huff Post and the like.
I ran it hard, 2-4 posts a week for 12 years. Couple thousand-ish posts....and the real lesson
Good luck.
We have to constantly remind ourselves that while FF is everything to us, it's but a sliver in the tree of the fishing industry. You're not going to make money to make a real difference, you have to do it out of the joy of writing, the networking, the fun you get from producing content that gets noticed. if you do it for the $$. no fucking way....