Goodbye, MotorGuide

[wanderingrichard]

Just hit the news feeds

End of an Era: MotorGuide to Cease Production

After 77 years in business, iconic trolling motor company MotorGuide will stop production. Here's what to expect going forward.

www.wired2fish.com

 

[Josh]

Hmmm, I wonder if they will move any of the MotorGuide products over to the other brand names? Lowrance makes cool trolling motors, but the price point starts high.

 

[Billy]

Hmmm, I wonder if they will move any of the MotorGuide products over to the other brand names? Lowrance makes cool trolling motors, but the price point starts high.

It tells you in the link

 

[wanderingrichard]

Yeah. Typical corporate raiders. They'll tear out all the tech they can get away with while shuttering the brand.

When it first showed up on my aggregator, I almost dismissed it as Moto Guzzi being shuttered. Since I'm not into big Italian cruiser bikes, it was like meh, so what... then I read it again.

I rank it right there with losing Johnson and Evinrude.