SFR Advertising Crossover

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I find it interesting how different brands can reinvent themselves. Or perhaps how a subgroup of users will imbrace a legacy brand and make it there own.

Case in point. My 97 yo father in law has a favorite sipping whisky here's some history on it, it's know as I.W. Harper

"Isaac Wolfe Bernheim, a German-Jewish immigrant, named the brand to honor both his business associate (Frank Harper) and himself. The bourbon won numerous gold medals at international expositions in the late 19th and early 20th centuries—hence the "Gold Medal" branding often seen on vintage bottles"

He prefers the 100 proof Bottled in Bond. It's been impossible to find in Montana. My wife who dotes on her father will go to great lengths to locate a bottle & we've found a few while on vacation.

Anyway while researching the brand I came across this add



All the fly people, this 1980's add just cracked me up showing this old school whisky out clubbing with a new audience.

 

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Another example is Whites boots, here's a little background.

White's Boots originated in 1853 when Edward White established a one-man handmade shoe shop in Virginia. Built initially for loggers and miners, the family business relocated to the Pacific Northwest in the early 1900s. Today, the company is globally renowned for its rugged work boots, handcrafted stitchdown construction, and the signature Arch-Ease Support. [1, 2, 3, 4, 5, 6]
The origins of White's Boots span over a century and trace a migration across the United States: [1]

East Coast Roots (1853–1870s): Edward White began hand-stitching footwear in Virginia before the Civil War. He taught his son, John, the demanding, localized craft. [1, 2, 3]


Shenandoah Valley Testing (1880): John White moved the business to the Shenandoah Valley, where the challenging terrain of the Blue Ridge Mountains served as the ultimate testing ground for loggers and miners. [1, 2]

• Moving Out West (1900): John and his ambitious son, Otto, moved the family to Wardner, Idaho. The booming timber and mining industries of the Pacific Northwest provided the perfect market for ultra-durable, hand-welted work boots. [1, 2]
• The Spokane Era (1915): The company eventually settled in Spokane, Washington, in 1915. Otto White innovated and trademarked the iconic "Arch-Ease" heel and support system, designed to duplicate the natural contour of the foot. This technological shift allowed the boots to become the industry standard for wildland firefighters (Smokejumpers)

Some style of these handmade boots now incredibly popular in Japan.

Obsession with American heritage and craftsmanship
The core driver of their popularity is the Japanese reverence for authentic, heavy-duty American craftsmanship. White's has been handcrafting boots for over 140 years. They strictly preserve intensive, historic construction methods like their hand-welted stitchdown technique and signature Arch-Ease lasts.
To Japanese collectors, these are not just heavy utility boots; they are a premium fashion statement and functional art pieces that age beautifully over time. Having a pair of White's is often viewed as a rite of passage for advanced denim and Americana enthusiasts in Japan.

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