I don't think the Seattle Times bears responsibility in this case, other than taking money for the ad space from the forestry trade association that is responsible for the ad. That group probably hired an advertising/design firm to make the ad, and some designer somewhere searched for free or really cheap pictures of "salmon," and there ya go.All joking aside they are Atlantics. 30 years ago everyone working for the Seattle Times would have known that and would have found a different picture to use.